Reykjavík Rent A Car - outstanding...
Car rental in Iceland is fraught with some uncertainty these days especially after unflattering reports (see Trip Advisor archives) suggesting misconduct of a major car rental company.
After doing some research and taking input from regional experts here (thanks Icelandic guide and Frozen Baz!), I settled on Reykjavík Rent A Car, a local company. My requirements were a 4WD for 3 weeks. I signed on to almost every available extra: SCDW Insurance, Gravel Protection Insurance, Extra Driver, GPS Navigation, Mobile Phone).
The Hyundai Tucson 4WD was delivered as promised to my hotel at the appointed time. After 3 weeks it was picked up from my hotel.
Reservation and all communication before and during our rental period was prompt.
A couple of days before the original rental period was to end, I decided that we needed the car for an extra day, and accordingly asked Reykjavík Rent A Car to extend the contract by a day. The contract was extended and Reykjavík Rent A Car gave me the extra day FREE. That is truly outstanding customer service.
The mobile phone given to us has a starter talk time worth 1000 ISK and we did not exhaust it (for international calls we used Skype via our computer).
I have every intention of booking Reykjavík Rent A Car for our visit again to Iceland next year.
Their website is -