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Very happy with Reykjavik Rent a Car...

From Tripadvisor:

Very happy with Reykjavik Rent a Car. A group of 6 of us hired a large 4x4 from them last December, so we could have some independence on our Northern Lights (Icelandair) Trip. It turned out to be excellent value, especially when you consider that you can deduct the cost of 6 airport transfers from the rental price. We were able to easily organise our own day tours to the hot spots like Thingvellir, Geysir and Gullfoss - but at the times WE wanted to go, not the times the bus tours do it. Also, the whole of the Reykjanes Peninsular was there for our exploration given we had a capable 4x4. Service at the airport was spot on; professional, but also warm & friendly. I have just booked another vehicle from them, for use in July, and again communications by email have been swift (like lightning by Icelandic standards :)), friendly and efficient. Recommended.

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- Renter from UK. Rented Toyota Landcruiser.

Reykjavík Rent A Car - outstanding...

From Tripadvisor:
Car rental in Iceland is fraught with some uncertainty these days especially after unflattering reports (see Trip Advisor archives) suggesting misconduct of a major car rental company.
After doing some research and taking input from regional experts here (thanks Icelandic guide and Frozen Baz!), I settled on Reykjavík Rent A Car, a local company. My requirements were a 4WD for 3 weeks. I signed on to almost every available extra: SCDW Insurance, Gravel Protection Insurance, Extra Driver, GPS Navigation, Mobile Phone).
The Hyundai Tucson 4WD was delivered as promised to my hotel at the appointed time. After 3 weeks it was picked up from my hotel.
Reservation and all communication before and during our rental period was prompt.
A couple of days before the original rental period was to end, I decided that we needed the car for an extra day, and accordingly asked Reykjavík Rent A Car to extend the contract by a day. The contract was extended and Reykjavík Rent A Car gave me the extra day FREE. That is truly outstanding customer service.
The mobile phone given to us has a starter talk time worth 1000 ISK and we did not exhaust it (for international calls we used Skype via our computer).
I have every intention of booking Reykjavík Rent A Car for our visit again to Iceland next year.
Their website is -

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- Renter from United States. Rented Dacia Duster 4wd or similar | Manual | 5 doors | 5 persons | Free mileage.