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For my 4th trip to Iceland I'll back to Reykayavik rent a car company...

From Tripadvisor:

For my 4th trip to Iceland I'll back to Reykayavik rent a car company. Because of :
-lower prices
-BEST CUSTOMER SERVICE EVER EXISTS
-perfect conditions for your road trip (pick up, consulting,tips,ideas etc)
-good cars (we choose Suzuki Jimny, Grand Vitara and now taking Hyundai i30)
first year we´ve got a car crash but the help and support from managers was on the highest level we could even imagine.
so, it's going to be the HIGHLY RECOMMENDED company for road trip travellers.
we tried another one company next year with pretty the same prices, car was ok and that's all I can say about.
Special thanks to Mr.Magnusson and Kristian who made our trip unforgettable!

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- Renter from Canada. Rented Suzuki.

My trip to Iceland was in late April 2016...

From Tripadvisor:

My trip to Iceland was in late April 2016...
After searching through every Iceland car rental company and being horrified by the scams and bad experiences folk were having i almost cancelled my trip because I couldn't find a company that didn't do the ash damage scam that charges enormous deductible fees for the tiniest of marks? I then at the very last moment stumbled across this thread and was so relieved to see such awesome reviews of a decent respectful car rental company that is REYKJAVIK RENT A CAR that seemed to not be involved with the scam.
Feeling relieved and happy with the glowing reviews I proceeded to make a booking for my trip. I went to Iceland and rented the car which was a great car and took me all over the island flawlessly with no issues whatsoever and ended with a flawless hand over on its return, no scams, no outrageous charges for tiny marks that were already there before.
Everything went 100% perfect and gave us an amazing holiday to remember for life. I will be returning again in late October hopefully and will be renting from them again and again for sure.
I am uber happy with my experience with Reykjavik Rent a Car and will be visiting Iceland every year from now on and will definitely rent from them every time I visit Iceland. This company values your repeat business and don't operate underhand like the others do. Make sure you rent your car in Iceland with this company if you wish to have a good holiday!!
Avoid all the big names like Avis, Sixt, Europe Car etc as they all deep into the scam it so appears!

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- Renter from UK. Rented Dacia.

Highly recommended company! ...

From Tripadvisor:

Highly recommended company! We were at a lost on which rental company to choose since the reviews from other companies weren't that good. so, we decided to walk around the area and got lucky talking with the guys from Reykjavik Rent a Car. Since we are a group of 7 and the only car they can give us is the 11-seater Starex, they advised us to look for another since it would be a bit expensive for us. But we decided to just get the van and they were nice about it. will rent from them again if ever we come back to Iceland!

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- Renter from Usa. Rented Hyndai Starex.

Just wanted to add to this stream of replies. ...

From Tripadvisor:

Just wanted to add to this stream of replies. My family and I, a total of 4 just got back from Iceland. We rented a a 4x4 Dacia Duster from Reykjavik Rent a car so that we could tour the country for about a week, (which we did, 2800 kilometres in fact). From the moment we got our bags and went outside they had their rep waiting there with my name on a clip board. The young man was very friendly and took us over to their rental office about a 2-minute drive from the airport. There he just took a copy of my Driver's License and card we used to make the booking. After which we went outside, we looked at the car, did a quick inspection, and he gave us some tips about the vehicle. After that we were on our merry way! That simple. No BS, no added fees, no hidden fees. Straight forward. They were very easy to deal with. We toured the country as mentioned above about 2800 km's and never once had a break down or any issues with the car. They gave us the car with a full tank which was nice, because the last thing you want to do after an 8-hr flight is stop and get gas. I have nothing but good things to say about this company, and I would absolutely recommend them to anyone renting a car in Iceland. I don't know how their prices compare to others but I felt we got a good deal for a week's worth of travel in a nice safe 4x4. As mentioned in other replies their general manager Kristjan never sleeps! He answers emails often within an hour or two tops, and was very helpful and nice to deal with. So, save yourself the headache and just deal with the best. These guys will have my return business when my wife and I plan to go back to Iceland this winter.

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- Renter from USA. Rented Dacia Duster.

We were a group of six ...

From Tripadvisor:

We were a group of six and hired a Mercedes Benz Vito 9 seats 4WD automatic transmission. We picked up our car at the Egilsstadir airport. Their service was excellent. I can say that they are great! I met their staff at the Reykjavik domestic airport. The staff was professional, friendly and nice. During my trip, I was once stucked in the snow. They provided me a very prompt assistance to solve out the problem when I called them in the first place. I highly recommend this company.

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- Renter from China. Rented Mercedes Vito.

This is quite possibly the best car rental company ...

From Tripadvisor:

This is quite possibly the best car rental company I have ever had the privilege of using, I have rented cars in Spain, Lithuania, Italy, Portugal, and the united states, but none of them come close to Reykjavik rent a car, the people there are lovely, the cars are great, they give good advice and maps and I really can't say enough good things about them, I can’t wait to go back to Iceland, and I will most definitely be renting with them again, :)

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- Renter from Ireland. Rented Toyota Landcruiser.

Awesome company...

From Tripadvisor:

Awesome company. Highly recommend them. We had to leave the country earlier than expected and they reimbursed us the full amount we should've paid. So nice and friendly. Use this company. The car was perfect for us and completing reasonable.

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- Renter from Usa. Rented VW Golf.

I have used Reykjavik Rent A Car twice ...

From Tripadvisor:

I have used Reykjavik Rent A Car twice - in April 2009 and on my second visit to Iceland a month ago. I would highly recommend this company. They are professional and friendly and very helpful.

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- Renter from UK. Rented VW.

Nous avons loué un 4x4 en août avec Reykjavik rent a car...

From Tripadvisor:

Nous avons loué un 4x4 en août avec Reykjavik rent a car. Le tarif était très compétitif par rapport à la concurrence. Paiement de 20% à la livraison, le solde 15 jours avant le départ, c'était pratique, vu le prix conséquent pour 19 jours. A la livraison, le 4x4, un pick-up double Cab presque neuf était avec une boite automatique, alors que nous avions demandé une boîte manuelle. Le directeur de l'agence nous a consenti une réduction de 10 % qui a été créditée très rapidement sur notre compte bancaire. Restitution sans aucun problème. Je recommande vivement cette compagnie.

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- Renter from France. Rented Nissan Doublecab.

These folks were great...

From Tripadvisor:

These folks were great. Senior reviewer on TA and I couldn't have been more pleased with this company.
The vehicles were in great shape, the office was nice and clean, the staff were friendly and incredibly helpful and flexible for late arrivals but above all the communication was amazing. So very impressed that all my emails were returned within hours! Even late-night emails!!
Needless to say, I would use them again in a heartbeat and would highly recommend them.

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- Renter from Canada. Rented Hyundai.