Your adventure begins here

  • Always low and competitive prices
  • All new cars
  • Free shuttle service at Keflavik airport
  • 24-hour breakdown service
  • Free cancellation (until 48 hours before pick up)
  • Unlimited mileage/km
  • Free studded winter tires in winter
  • No deposit required

Our Cars, Your Adventure

Reykjavík Rent a Car is a reliable and affordable car rental service for visitors to Reykjavík, Iceland, and offers a wide range of rental cars. We are one of the best options for those looking to rent a vehicle, providing high-performance premium cars, 4x4s, and environmentally friendly cars. Our main focus is making the booking process simple while giving clear and detailed information on our wide range of rental cars, as well as making sure your entire rental car experience in Iceland is flawless.

Our website is very user-friendly, with a simple online booking form that enables customers to book their Iceland car rental in just a few easy steps. We offer simple car pick-up from Keflavik International Airport so that you can collect your vehicle upon arrival, no matter when your flight lands. Our location makes us the best and most convenient Reykjavík car rental company on the market.

Here are some crucial tips for renting a vehicle and driving in Iceland:

  • Drive on the right except for one-lane bridges and streets.
  • Road surfaces will vary from paved tarmac to rough, rocky mountain roads. 
  • Driving off-road is illegal everywhere in Iceland, so stick to the road!
  • You will require a 4x4 rental vehicle if you want to explore Iceland’s Highlands via F-Roads.
  • Stay safe at all times, with your headlights on and seatbelts fastened when driving.
  • Speed limits are low and strict here, written in km/h, with hefty speeding tickets for those that exceed them.

Read Our Reviews

  • * * * * *

    From Tripadvisor:

    First time in Iceland and I read many very negative forum posts about car rental in this country. It was strongly advised not to book any international rent a car companies like Avis, hertz, etc... As many people got charged for damages to the car after getting back to their countries and no possibility to make any claims.
    So I was a bit afraid about car rental in Iceland.
    I decided to follow the forums recommendation and I picked up Reykjavik rent a car because it was a local company, and it was definitely cheap.
    I've rented a Suzuki Jimmy for 7 days. The car was clean, 47000kms mileage, very good condition.
    The staff was very friendly and helped me sorting out an issue from my side during the booking process.
    They explained me their company policy towards damages and vehicle return.
    It was very clear and I have appreciated a lot that they trust customers. No car inspection at checkout!
    I strongly recommend using RRC because of their very competitive prices and their customer-trust policy!
    Will definitely rent again with them next time I come to Iceland

    Renter from France

    Rented Suzuki Jimny

  • * * * * *

    From Google reviews:

    The company has an office right outside Keflavik airport. There is a free shuttle bus fm the airport to the office. The stuff is friendly. I had no problems w/the car whatsoever (considering the fact she was brand new and only had 15 k km run). The technical support and gas discounts work perfectly well. There is a possibility to pay by debit card (that is IF you purchase platinum insurance which, by the way is a wise idea, considering the road conditions). One word of advice to future travellers - small car may not be sufficient for gravel roads regardless if they are F marked or not. Nevertheless we used a Suzuki Swift and she had managed just fine.

    Renter from Ukraine

    Rented Suzuki Swift

  • * * * * *

    From Tripadvisor:

    Positive reviews are so boring :( But, I said I'd follow up my last review, so I will. Hired a big 4x4 from the company last December. No problems. Went back and hired another smaller 4x4 - a Grand Vitara for 2 weeks in July this Summer. Great car, brand new (<3000kms on clock). Drove all around the Snaefellsness Peninsular, then the Kjolur F35 (Hveravellir) and Landmannalaugar - yes, "F" roads and some smaller river crossings. Great car, great service and good price talking into account the 10+ day discounts. Good advice given on airport pick up - such as, "be careful opening car doors in high winds" - a BIG cause of damage.

    Renter from UK

    Rented Suzuki

  • * * * * *

    From Tripadvisor:

    I rented a car with Reykjavík Rent A Car and ended up having to cancel my reservation due to unforeseen circumstances. The friendly and helpful staff member that I spoke to on the phone gave me a full refund without an additional charge. When I first booked, there was an issue with AmEx and Reykjavík Rent A Car emailed me right away and were very communicative. Though I'm disappointed that I won't be able to follow through with my rental on this trip, I am very impressed with Reykjavík Rent A Car's selection, prices, and customer services and will definitely book a car with them on my next trip to Iceland.

    Renter from USA

    Rented Toyota

  • * * * * *

    Fast, friendly, competent, no hassle, no hidden costs, no attempt to sell extra stuff

    Renter from Germany

    Rented Suzuki Vitara