Your adventure begins here

Creating experiences for 500,000+ happy customers since 2008

Your adventure begins here

  • Always low and competitive prices
  • All new cars
  • Free shuttle service at Keflavik airport
  • 24-hour breakdown service
  • Free cancellation (until 48 hours before pick up)
  • Unlimited mileage/km
  • Free studded winter tires in winter
  • No deposit required

Our Cars, Your Adventure

Reykjavík Rent a Car is a reliable and affordable car rental service for visitors to Reykjavík, Iceland, and offers a wide range of rental cars. We are one of the best options for those looking to rent a vehicle, providing high-performance premium cars, 4x4s, and environmentally friendly cars. Our main focus is making the booking process simple while giving clear and detailed information on our wide range of rental cars, as well as making sure your entire rental car experience in Iceland is flawless.

Our website is very user-friendly, with a simple online booking form that enables customers to book their Iceland car rental in just a few easy steps. We offer simple car pick-up from Keflavik International Airport so that you can collect your vehicle upon arrival, no matter when your flight lands. Our location makes us the best and most convenient Reykjavík car rental company on the market.

Here are some crucial tips for renting a vehicle and driving in Iceland:

  • Drive on the right except for one-lane bridges and streets.
  • Road surfaces will vary from paved tarmac to rough, rocky mountain roads. 
  • Driving off-road is illegal everywhere in Iceland, so stick to the road!
  • You will require a 4x4 rental vehicle if you want to explore Iceland’s Highlands via F-Roads.
  • Stay safe at all times, with your headlights on and seatbelts fastened when driving.
  • Speed limits are low and strict here, written in km/h, with hefty speeding tickets for those that exceed them.

Read Our Reviews

  • * * * * *

    From Google reviews:

    We had a great experience renting through Reykavik Rent a Car. Booking online was easy, fast, and far and away the most affordable option. When we arrived at the airport, there location was easy to find and there was relatively no wait. The gentleman who helped us was thorough with expectations and gave us a very useful rundown of how to stay safe ont he roads and what weather and travel websites to use. We had not considered GPS to get around, and he advised us on all of our options. We ended up going with portable Wifi to use google maps on our phones, which we were VERY happy with. The car was in great condition and was exactly as described. We never felt unsafe or questioned the cars maintenance or upkeep. Iceland is known for having difficult driving conditions, and we never felt like we were unprepared. Checking back in was fast and very easy. The car was pretty dirty (again, Iceland driving) and we weren't charged for anything. Simple, safe, and user friendly. We would book through them again for sure.
    Renter from United States
    Rented VW Polo
  • * * * *

    Upon arrival, need to wait 20mins to pick up. We arrived 15mins before the pick up time, then we need to wait until the pick up time. Someone arrived an hour in advance and then he needed to wait an hour! When we get the car, everything ok. However, once we driven away, we got the msg from the display board that the sensor for the tire pressure was not registered...then we deove back to rental car office. The staff check all tire pressure normal, and asked us to drive again and claimed that it would become normal after certain distance. We followed his instructions and drove away for few km but there was the same displace....then we drove back to the office again!! Finally we spent an extra hour to try to fix this problem but the problem was not fixed! The staff recommended us to continuously use this car, the car had no problem, the display would change after certain distance of movement. But finally, the display board became normal after 1 day.....so unsecured!!

    Renter from Hong Kong
    Rented Suzuki Vitara
  • * * * * *

    From Google reviews:

    Rented a Suzuki Vitara diesel automatic for 10 days and took Platinum insurance for peace of mind. The car was quite new (29K km), clean and had very few scratches. Handled beautifully all the 3000km I threw at it. When the car gave an oil change warning in Egilstadir I contacted them and I was directed right away to a local affiliated mechanic who came within 45 minutes to check all was well. Car check in and check out went smoothly and fast and the staff were very polite and efficient. I certainly recommend this company

    Renter from Canada
    Rented Suzuki Vitara
  • * * * * *

    I really appreciate the service that we received. Our flight was canceled and FIREFLY (HERTZ) gave our car away to someone else even though I prepaid for it. I would highly recommend Reykjavik rent a car! I would not recommend HERTZ who owns FIREFLY, not response, non-refundable, and terrible customer service!!

    Renter from United States
    Rented Isuzu D-Max Double Cab 4wd or similar
  • * * * * *

    The young man who helped us at the time of rental was exceptionally cordial and helpful. He gave us good advice and helped with instructions specific for Iceland. We would highly recommend Reykjavik Rental!

    Renter from United States
    Rented VW Golf